Freelance Branding Designer
- New York City
- Full-Time
- Hybrid
- $NEG
Ref#13090
Freelance Branding Designer
Join a purpose-driven agency specializing in brand strategy, branding, content creation, social activation, and production. Renowned for grounding brands in culture and creating meaningful ideas, our agency values craftsmanship and storytelling. We prioritize quality over quantity, aiming to produce work that resonates deeply across diverse client sectors including high lifestyle, luxury, fragrance, and tech.
Position Summary: We are seeking a talented Freelance Branding Designer who is passionate about advertising and excels in visual storytelling and brand identity development. As an integral part of our team, you will collaborate remotely with creative teams, strategists, and clients to craft compelling and impactful brand experiences that resonate with audiences and drive brand loyalty.
Key Responsibilities:
- Create and develop innovative and visually appealing brand identities, logos, and design systems that reflect each client’s unique values and positioning.
- Design comprehensive brand guidelines and visual assets to ensure consistency across all brand touchpoints.
- Collaborate closely with copywriters, art directors, and other team members to integrate visual identity with brand messaging and storytelling.
- Translate client briefs and strategic insights into compelling visual concepts and designs.
- Develop mockups, presentations, and prototypes to effectively communicate design ideas to clients and stakeholders.
- Stay updated on industry trends, competitors, and market insights to inform and enhance creative solutions.
- Adapt design solutions to meet the specific requirements and nuances of different client industries and target demographics.
- Maintain high standards of quality and attention to detail in all design deliverables.
Qualifications:
- Proven experience as a branding designer, graphic designer, or similar role within an agency or freelance capacity.
- Strong portfolio showcasing creative and effective branding projects across various industries, particularly in high lifestyle, luxury, fragrance, and tech sectors.
- Proficiency in industry-standard design software and tools (e.g., Adobe Creative Suite, Sketch, Figma).
- Strong understanding of brand strategy, visual storytelling, and design principles.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Excellent communication skills and ability to articulate and present design concepts effectively.
Skills and Competencies:
- Creative thinker with a passion for visual storytelling and crafting compelling brand narratives through design.
- Ability to interpret brand strategy and translate it into cohesive visual identity systems.
- Strong conceptual thinking and problem-solving skills, with a keen eye for detail.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Flexibility and adaptability to evolving project requirements and client feedback.
- Knowledge of web design principles and user experience (UX) design is a plus.
Why Join Us:
- Opportunity to collaborate with a purpose-driven agency committed to creating impactful and culturally relevant work.
- Engage with a diverse range of clients spanning high lifestyle, luxury, fragrance, and tech industries.
- Flexibility to work remotely and manage your schedule as a freelance branding designer.
- Collaborate with a talented team of creative professionals dedicated to excellence in brand identity and visual storytelling.
Only shortlisted candidates will be contacted.